Welcome to Feuerluft
Ignite Brilliance
Scientists used to believe air was a singular, indivisible substance.
Until three brilliant minds challenged this perspective.
Carl Sheele’s experiments revealed a gas within air that was distinct from ordinary air and possessed unique properties.
He referred to this gas as “Feuerluft” (Fire Air).
Antoine Lavoisier named it "oxygen" and advanced our understanding of its properties and role in chemical reactions.
Joseph Priestley laid foundational knowledge about this vital element, making significant contributions to the field of chemistry.
Our Belief
We believe that just as oxygen is essential for life, creative strategic thinking is crucial for a brand's—and by extension, a company's—vitality and growth, especially in today’s complex environment.
Our Purpose
To spread the power of creative strategic thinking, igniting the maximum potential of brands but specially, the people behind them.
Our Way of Work
Mirroring the scientist's blend of method and creativity, at Feuerluft we harmoniously merge insight with innovative processes, helping brands and their teams be more strategic, ensuring their long-term success and resilience.
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JAVIER MACÍAS
FOUNDER
Javier is one of Mexico's most respected advertising and brand strategists. Over a 20+ year career, he broke new ground as the youngest head of Strategic Planning at Ogilvy Mexico before co-founding Bombay, a top independent agency. He led Mexico’s first green marketing study and crafted sustainability strategies for giants like Bimbo and Nestlé. His pioneering work has been complemented by numerous accolades, including the first and only Innovation Effie in Mexico and the first Global Grand Effie for Mexico. He has collaborated with dozens of brands at national, regional, and global levels.
A trailblazer in strategic planning and a sought-after mentor and speaker, Javier now dedicates his time to empowering both brands and people, all while working on his first book on creative strategy.
Our Services
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Strategic Director-as-a-Service (SDaaS)
Mentorships
1-to-1 Strategic Mentorship Programs for Senior Management
Strategic Mentorship Programs for Management Teams
Internal Strategic Culture
Strategic workshops and trainings
Internal strategic methodologies development
Internal Agency Ecosystem Development
Creative ideation and brainstorming techniques
Brand & Marcomms trends and insights
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Brand Platform & Positioning
Brand audits
Brand purpose, vision, mission, and values formulation
Brand positioning definition
Brand architecture and portfolio management
Brand voice and tone definition
Marcomms
Integrated Communication Strategy
Creative concept development
ESG
ESG Portfolio Architecture
ESG Platform Definition
ESG Integrated Communication Strategy
Context Intelligence & Insights
Multi-Context Analysis
Trend Forecasting
User Profiling
Customer integrated profiling
Customer blueprint mapping
Big Data & Applied Intelligence
Big Data Ecosystem Design
Dashboard Design